Name: foriio Inc
Founded: December, 2017
Founder: Hirohito Yamada
HP: foriio.com
Contact: info@foriio.com
Contact Person:Hirohito Yamada
Position:CEO
Bio:
Art Director/Designer and the Founrder of foriio. After working in advertising industry for more than 10 years, decided to put time & effort into empowering individual creators and founder foriio.
Creator’s Portfolio Platofrm
We provide easiest tool to showcase creator’s work online & connect them to their next opportunities.
– “foriio” is an indispensable tool for creators
The founder, Mr. Yamada, is a creator himself, and “foriio” was born out of his thinking about what kind of service creators need. Creators carry thick files called portfolios of their works with them, which they show at business meetings. The “foriio” was developed to make it possible for creators with zero IT knowledge to easily create online portfolios. The ease of use and simplicity of the system have made it a popular tool for creators. “foriio” spread among creators, and it has grown to become one of the largest platforms in Japan without extensive advertising. The service is used by a wide range of creators, including designers, illustrators, photographers, film directors, stylists, hair and makeup artists, writers, and Vtubers.
– Business of “foriio” in terms of the largest platform for creators.
“foriio” is very popular and easy to use, but registration and use is basically free of charge. How does it generate revenue? The answer is that it functions as a matching platform connecting companies and creators. Normally creators have to make their own personal connections to obtain work, but foriio serves as another point of contact. It can introduce the most suitable creators to companies for consultation, or companies can directly check individual works and make offers. Many students are registered with the service, as it can also be used for job hunting.
– Expanding Creator Empowerment
Taking advantage of its large number of registered users, foriio has developed its business from a portfolio service, and collaborations with various companies have contributed to the expansion of the creator economy. A typical example is the Kabukicho Creator’s Gallery Project, a collaboration with Tokyu Corporation and Tokyu Recreation Inc. The project is to discover and nurture creators by offering award-winning filmmakers partial airtime on various visions installed in Tokyu Kabukicho Tower. In addition, foriio Inc. was selected as one of the themes of the “Takanawa Gateway Startup Program with JR East × KDDI,” which is jointly sponsored by JR East and KDDI, under the theme of “Creating a town where creators shine. Creators from foriio will be involved in future urban development.
– Pursuing Further Possibilities for Content
One of foriio’s new initiatives is to engage in secondary creation using NFT. In collaboration with “TAKANOTSUME DAN NFT,” an official NFT project of “The Secret Society of Taka no Tsume” developed by D.L.E. Corporation, a new NFT project was launched to enable secondary creation of the “Talon of the Hawk” IP. The rights for derivative works of the “Takanotsume Clan” IP will be opened to creators selected by foriio to create new contents and issue NFT.
– Utilizing AI from the creators’ perspective
Some say that AI threatens the existence of creators, but it can also create new possibilities. foriio has launched a new project “FCBC – For Creators By Creators” to develop AI training data for creators, with the desire to support creators to utilize AI with confidence in the age of AI. The project will explore how to co-create creators’ works without infringing on them in the coming AI age.
– Exhibiting at SXSW and approaching creators around the world
There are already creators registered on foriio from overseas, and the service is being used beyond Japan. foriio exhibited at the TechBiz booth at SXSW (South by Southwest) in March 2024, with the aim of empowering creators not only in Japan but also around the world. SXSW is a large-scale event combining a music festival, film festival, and interactive festival held every March in Austin, Texas, U.S.A. It is also a gateway to success for startups, and has attracted attention from around the world. foriio met a lot of international artists/creators there and joined their communities. It would help for them to obtain more creators over the world and expand their service in the future.