HKSK Inc. | TechBiz by DCAJ

Contact Person：Kenta Akagi
Position：CEO/Founder
Profile：
I have been involved in the development of new business ventures and served as a UI/UX designer at companies like DeNA, Recruit, and various startups, working on projects accessed by millions of users. I have designed and developed over 60 products across various business domains, including automotive, banking, and telecommunications. While pursuing a doctoral degree at the University of Tokyo, researching “The Relationship between Self-Expression and Communication in the Digital World,” I founded HKSK Inc.

Favorite things: Lasagna, Linkin Park, Naruto

XRT (XR Terminal)　

Aiming to build trust between companies and customers with the NFC-based item-to-customer linking technology XRT (XR Terminal). Provides solutions to maximize content value and minimize value degradation, critical themes for content holders, through authenticity verification and customer tracking. XRT prevents content value degradation caused by piracy through authenticity verification and visualizes loyal users and offers personalized added value through customer tracking technology. Constructs a foundation of ownership and trust (loyalty) information centered on content, and expands into AI-powered recommendations and the metaverse.

– A New Fashion Standard: Where Digital and Physical Worlds Converge

XRT, developed by HKSK, is redefining fashion by bridging real and digital experiences. Imagine purchasing an XRT-enabled T-shirt embedded with an NFC chip. With a simple scan using a smartphone, users can register their item, unlocking exclusive AR content and proving authenticity. This innovation not only enriches user engagement but also allows avatars in the metaverse to wear the same items, setting a new standard for the fashion industry. Additionally, this authentication system simplifies resale, ensuring secondary buyers receive genuine products with added value.
A prime example is HKSK’s “NOH” fashion project, which features T-shirts with unique character designs. Scanning the shirt with a smartphone activates AR content corresponding to the character, enhancing the fashion experience. Users can also outfit their digital avatars with the same design in the metaverse, seamlessly integrating the real and virtual worlds.

– Seamless Management from Purchase to Resale

Beyond fashion, XRT serves as a comprehensive platform for brands to build stronger customer relationships. When a user purchases an XRT-enabled item, they register as the owner to access exclusive services. This data allows brands to understand their customers better, enabling personalized post-purchase care and marketing. Moreover, since authenticity can be verified instantly, piracy and counterfeit goods are effectively mitigated.
XRT also enhances the customer experience by enabling digital tracking for maintenance, repairs, and cleaning services. Whether it’s a high-end handbag or a collectible item, owners can ensure their products retain value and authenticity throughout their lifecycle.

– Expanding Opportunities: IP Holders, Fashion Brands, and the Art World
HKSK is actively collaborating with businesses across industries, including intellectual property holders, fashion brands, and the art sector. The XRT platform is an effective solution for combating counterfeiting in luxury goods, collectibles, and fine art. By ensuring authenticity and ownership transparency, XRT helps brands maintain integrity and trust with their customers.
HKSK’s innovation is also gaining global attention. The company showcased XRT at CES 2024 in Las Vegas, one of the world’s premier technology exhibitions, attracting interest from international partners eager to explore new collaborations.

– Technology that “connects” people

Technology That Connects People
The inspiration behind XRT stems from a core belief in human connection. “I believe that true happiness isn’t just about money—it’s about social connections,” says Mr. Akagi, the company’s representative. “Content has the power to bring people together, and I wanted to develop technology that strengthens those connections.”
In today’s interconnected world, content transcends borders, uniting people across different cultures and backgrounds. HKSK remains committed to developing technology that fosters these connections, ensuring that the power of content continues to bring people closer together.
With XRT, the future of digital and physical integration is here, offering seamless, secure, and immersive experiences for both businesses and consumers alike.